(Video) Data Mining in Market Research

October 25, 2017

By Stefan Bildea, PhD

Big data in the new market of video-first data

Big Data is one of the fastest growing areas in IT: 90% of the world’s data has been created in just the last two years, and 80% of it is unstructured data such as photos or video.

In this new market, unstructured data from video and images demands much more attention than the popular Big Data projects centered around structured data (e.g. fraud detection, stock prediction based on historical transactions), and semi-structured data (including text data from services like Twitter and social graph data from the “Likes” of Facebook and LinkedIn).

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Can body language help us understand the emotions of survey respondents?

October 12, 2017

It's well known that facial expressions and body language are useful for gaining an idea of how someone is feeling beyond the words they say. Understanding the connection between physical movements and felt emotions can be particularly useful for market researchers, but it remains unclear how reliable body language cues are. We hear a lot about how certain behaviours give an indication of what a person is thinking or feeling – many believe that a person playing with their hair is an indication of attraction, and that looking upwards and to the right signifies lying, to name a couple.

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