Consumers trust each other's opinions. Whether it comes in the form of a personal recommendation, an anonymous review on Amazon or a testimonial on a B2B service provider's website, the word of another human being is extremely important in our purchase decisions.
What is oral history, and why is it valuable?
Oral history is the practice of recording stories for posterity. It has the ability to preserve parts of history that may not otherwise be heard, which can help to keep cultures alive, offer different perspectives on historical events and give a voice to people who have valuable stories to tell. Oral histories can be used for various purposes, from source material for historical and cultural research to creating multimedia presentations for storytelling in museum exhibits, talks and online resources.
I recently had the pleasure of being invited to appear on the TechTalk radio podcast, which explores technology in its many wonderful forms. As well as being a great opportunity to talk to a receptive audience about what we do at Plotto, the experience got me reflecting on the value podcasts bring to their audiences. I decided to have a dig around and examine some podcasts and video series discussing market research. I've listed my favourites below – I hope you find them useful!
Picture the scene – you've just rattled off a long list of everything that's going wrong in your life, and your friend replies, 'sounds like you're having a great day'. You'll most likely assume they're being ironic and carry on with the conversation as if they've just offered up words of sympathy. Put simply, you understand that the sentiment they're expressing doesn't match their words if taken at face value.