Can body language help us understand the emotions of survey respondents?

October 12, 2017

It's well known that facial expressions and body language are useful for gaining an idea of how someone is feeling beyond the words they say. Understanding the connection between physical movements and felt emotions can be particularly useful for market researchers, but it remains unclear how reliable body language cues are. We hear a lot about how certain behaviours give an indication of what a person is thinking or feeling – many believe that a person playing with their hair is an indication of attraction, and that looking upwards and to the right signifies lying, to name a couple.

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Plotto wins two awards from

September 28, 2017

We’re delighted to announce that, a popular review platform for software and B2B services, recently published a review of Plotto in which they praised our system as one that offers a great user experience.

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The power of reviews: How your customers can help you sell more

September 21, 2017

Consumers trust each other's opinions. Whether it comes in the form of a personal recommendation, an anonymous review on Amazon or a testimonial on a B2B service provider's website, the word of another human being is extremely important in our purchase decisions.

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Video: The future of oral history?

July 20, 2017

What is oral history, and why is it valuable?

Oral history is the practice of recording stories for posterity. It has the ability to preserve parts of history that may not otherwise be heard, which can help to keep cultures alive, offer different perspectives on historical events and give a voice to people who have valuable stories to tell. Oral histories can be used for various purposes, from source material for historical and cultural research to creating multimedia presentations for storytelling in museum exhibits, talks and online resources.

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