I recently had the pleasure of being invited to appear on the TechTalk radio podcast, which explores technology in its many wonderful forms. As well as being a great opportunity to talk to a receptive audience about what we do at Plotto, the experience got me reflecting on the value podcasts bring to their audiences. I decided to have a dig around and examine some podcasts and video series discussing market research. I've listed my favourites below – I hope you find them useful!
Picture the scene – you've just rattled off a long list of everything that's going wrong in your life, and your friend replies, 'sounds like you're having a great day'. You'll most likely assume they're being ironic and carry on with the conversation as if they've just offered up words of sympathy. Put simply, you understand that the sentiment they're expressing doesn't match their words if taken at face value.
One of the unavoidable truths of living in a world with such rapid technological advances is that trends come and go. Some tech developments take off while others simply fade into obscurity, especially in the world of mobile – remember when QR codes were the next big thing? If you think video apps will remain a fad though, it's probably about time that you have a re-think on the subject.
In part two of our mini-series, we look at more tips to get people taking part in your market research. You can see part one, where we discuss how you can identify, find and approach your participants to get them interested, here.