One of the unavoidable truths of living in a world with such rapid technological advances is that trends come and go. Some tech developments take off while others simply fade into obscurity, especially in the world of mobile – remember when QR codes were the next big thing? If you think video apps will remain a fad though, it's probably about time that you have a re-think on the subject.
In part two of our mini-series, we look at more tips to get people taking part in your market research. You can see part one, where we discuss how you can identify, find and approach your participants to get them interested, here.
Market research is a great way to get information that will help you test the viability of a new product, improve your existing products, or find out more about your customers past, present and future.
You're probably already aware that video content on your website and social media channels is more valuable than written content when it comes to engaging customers. And with the growing prevalence of mobiles, webcams and affordable digital cameras, along with video sharing sites like YouTube, everyday folk also have the opportunity to create and share their own videos easily.