Market research is a great way to get information that will help you test the viability of a new product, improve your existing products, or find out more about your customers past, present and future.
You're probably already aware that video content on your website and social media channels is more valuable than written content when it comes to engaging customers. And with the growing prevalence of mobiles, webcams and affordable digital cameras, along with video sharing sites like YouTube, everyday folk also have the opportunity to create and share their own videos easily.
One of the great things about us humans is how different we all are, and one of those differences can be found in our preferences for communication methods. Some feel more comfortable with written communication, while others generally find it easier to talk – and sometimes we may agree that one of those options is better than the other for a certain purpose. But which is actually easier, writing or talking?
The willingness of so many to share the intimate details of their lives, coupled with the rapid development of technology allowing them to do so, presents numerous unprecedented opportunities for researchers...