Is talking really easier than writing?

February 16, 2017

One of the great things about us humans is how different we all are, and one of those differences can be found in our preferences for communication methods. Some feel more comfortable with written communication, while others generally find it easier to talk – and sometimes we may agree that one of those options is better than the other for a certain purpose. But which is actually easier, writing or talking?

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Live streaming video - a brave new world for market researchers?

January 30, 2017

The willingness of so many to share the intimate details of their lives, coupled with the rapid development of technology allowing them to do so, presents numerous unprecedented opportunities for researchers...

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Video and mobile technology are reshaping market research

January 10, 2017

The use of video in market research is of course far from a new development - actually, it has long been a staple for many marketeers. In the past, though, video was principally employed in qualitative research, such as for filming focus groups, allowing researchers to probe deeper into the responses being given after the sessions had been completed.

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Merry Christmas!

December 19, 2016

On behalf of the team at Plotto, I'd like to say a huge thank you to all of our customers, supporters and advisors. 2016 has been an amazing year and with the help of your suggestions, comments and experiences Plotto has become something that we are incredibly proud of.

So much has changed it is hard to keep track but, in the spirit of wrapping it up for the year end, here are six of my personal highlights:

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