The use of video in market research is of course far from a new development - actually, it has long been a staple for many marketeers. In the past, though, video was principally employed in qualitative research, such as for filming focus groups, allowing researchers to probe deeper into the responses being given after the sessions had been completed.
On behalf of the team at Plotto, I'd like to say a huge thank you to all of our customers, supporters and advisors. 2016 has been an amazing year and with the help of your suggestions, comments and experiences Plotto has become something that we are incredibly proud of.
So much has changed it is hard to keep track but, in the spirit of wrapping it up for the year end, here are six of my personal highlights:
2016 is a year that more than a few people will be glad to forget - if only because we said goodbye to Bowie, Prince and Muhammad Ali. Of course 2016 also saw some seismic events - the UK voting to leave the European Union, and Donald Trump winning the US presidential election - two major political earthquakes that confounded the experts and showed that polls can sometimes get it very wrong.
There have never been so many different channels and platforms with which marketers can connect with their customers. As such, there is a constant need for original, engaging content, with video currently the most in-demand.