I recently had the pleasure of being invited to appear on the TechTalk radio podcast, which explores technology in its many wonderful forms. As well as being a great opportunity to talk to a receptive audience about what we do at Plotto, the experience got me reflecting on the value podcasts bring to their audiences. I decided to have a dig around and examine some podcasts and video series discussing market research. I've listed my favourites below – I hope you find them useful!
1. B2B Revealed
Cascade Insights is a specialist market research company geared towards B2B tech businesses. Cascade's podcast is called B2B Revealed, and it's presented by CEO Sean Campbell. The show, which recently changed its name from The B2B Market Research Podcast, claims to be the only podcast focused on helping B2B business owners improve their sales, marketing and market research activities. One handy feature is that each audio podcast is accompanied by a written article, which is great if you want to refer back and check the details of something you heard without having to listen to the whole thing again.
Where to find it: https://www.cascadeinsights.com/podcasts/
2. Pew Research Center YouTube channel
Pew Research Center carries out social science research into trends and public opinions on important issues. Although its research is primarily US-focused, the organisation tackles discussion points that affect the whole world, encouraging dialogue about politics, religion and other social phenomena. As well as using videos to publicise the results of their research (recent topics include 'how police view their jobs' and 'a look at female leadership around the world'), Pew Research Center's YouTube channel also offers resources that help viewers understand how research is conducted and learn about research techniques.
Where to find it: https://www.youtube.com/user/PewResearchCenter
3. Research Conferences YouTube channel
Research Conferences is the YouTube channel of the Market Research Society, an organisation that provides resources and support for its member base of market researchers across 80 countries. The channel provides a wealth of useful video content related to market research in the form of expert interviews and talks. One of the best things about Research Conferences is the varied areas of interest it presents, including such gems as 'gender diversity and the limits of big data', 'challenges facing the research community' and 'social media research'. This channel really provides useful resources for everyone interested in market research.
Where to find it: https://www.youtube.com/user/ResearchConferences/
4. QRCA Views Podcast
The Qualitative Research Consultants Association claims to represent 'the world's most innovative, collaborative and passionate market research professionals' with the intention of creating a database of knowledge to support their members in raising the standards of qualitative research. With that in mind, we can expect that any content the QRCA produces will provide value to market researchers. And the QRCA Views podcast series does just that, featuring interviews that aim to get to know the latest methods in practice and the researchers using them.
Where to find it: http://podcast.qrca.org/
5. NCRM audio podcasts
Based at the University of Southampton, the National Centre for Research Methods was set up to support social scientists in the UK by improving the methodological approaches used in their research. Although not tailored for market researchers, many in our industry will find the NCRM audio podcasts of interest as they provide insight into the latest tools and methodologies, as well as how they impact research findings in the real world.
Where to find it: https://www.ncrm.ac.uk/resources/podcasts/
6. Give Methods A Chance
Give Methods A Chance is a podcast series produced as part of The Society Pages, a project of the University of Minnesota's Department of Sociology. The series explores novel and interesting research methods through interviews with research professionals, who describe the methods they've used and how they've performed in the context of their own work.
Where to find it: https://thesocietypages.org/methods/
7. Marketing Week Live YouTube channel
Insight Show is a trade show for the UK market research industry held annually alongside Marketing Week Live. The Marketing Week Live YouTube channel shares videos from the Insight Show, giving a sneak peek into the industry's latest products and developments and commentary on how insights can drive a company's marketing activity. There are also plenty of videos from the show featuring keynote speeches, panels and interviews with the sector's big players.
Where to find it: https://www.youtube.com/user/marketingweeklive
Article: Sophie High